Advance your way to the top with these tactics! Today, Alex (@AlexHormozi) talks about one of the fastest ways to make a tremendous amount of money in a service business by looking into the 3 different categories that fall under this umbrella. He also talks about how looking at your business through this perspective can help you get to the top faster than you think (which has been clearly seen with his portfolio companies’ growth!)  
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. 
Timestamps:
2:21 - The 3 categories of products you can sell: Products/widgets, services, and access 
4:25 - When you’re thinking about your products and services, one of the easiest things to make it more valuable is to think “how can I add some sort of x?” For ex., adding a service component, etc. 
6:12 - The 6 different categories of different types of things that you can have in your business
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