No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:32) - Here are the 5 Phases of Content Marketing: Create & post, Consistently Post, Reliably Post on All Platforms, Regularly post, and Repurpose Your Content.
(3:59) - Keep in mind 2 most important rules: there’s no such thing as too long, only too boring & “quantity over quality”. Alex dives into each objective of the 5 phases.
(11:41) - If you're doing the 3rd - 5th phase, the objective is to generate new customers vs. the 1st & 2nd phase wherein you are generating leads
(17:33) - The lever on what you talk about depends on how good you are, which is tough to self-analyze. Just because you call yourself an expert, doesn't make it true. Make content that not only educates but also keeps people interested to want to know more
(19:04) - The biggest picture and the underlying question that Alex always try to answer is “Why should this person listen to me? And why is this worth their time?” & why you shouldn’t lie to yourself
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