Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
(1:48) - The common reason that people are not experiencing growth with the brand and authority they wish to build is that they’re putting their lading against the wrong wall.
(3:00) - It’s very difficult to deliver theoretical knowledge on business without having proof or evidence to support your claim. It’s better to be straightforward in saying that you might not be the best but you’re sharing what worked for you
(5:23) - the idea is that we need to change the way we talk and what we talk about. It’s all about the change in language. Rather than talking about general concepts, share the depth of your experience to make sure that your assumptions are valid across the sizes of businesses
(7:31) - At the end of the day, it all boils down to talking about things that you have the authority to speak over. One way to do it is to document your journey and take note of your progress
(9:51) - Another perspective to consider is the “audience intention”. Why are you speaking about this topic? You have to be very mindful of this because humans are exceptionally good at sniffing out intention. Your intention is something you cannot fake.
(11:54) - The real value added for the service is the implementation, the accountability, the troubleshooting, and the perspective from which to solve the problem
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