Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps: (2:05) - Be in the reorder business, not the selling business.(3:33) - is there a way that we can get someone to buy this and never stop paying for it?(5:26) - If given the chance, how would you restructure your customer’s experience?(6:59) -  The point of making the first sales is to get customers(10:29) - The person who controls the money has leverage(11:20) - Everyone misses is that actual improvement loop in their businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition