Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:44) -  the best way to maintain relationships is to continue to provide value to the other person(6:18) - Humility isn’t decreasing regard for oneself, but increasing regard for others(10:58) - If you really love the person, have a hard conversation & set them free(12:08) - Walking a different path entails shedding friends faster (13:31) - How much do I love my goal? How much am I willing to endure or sacrifice?(14:17) - Sacrificing things that other people are not willing toFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition