There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:17) - When it comes to franchises, it’s structured so that you’ll have enough to pay the bills. They're only looking to optimize to beat the return on capital of the stock market by a decent amount(4:45) - If you decide to get into this industry, the best tip is to go to foreclosure sites because it’s the best way to find good equipment at an affordable price (6:29) - The landscape of the frozen yogurt place is a poorly competed marketplace, solely done by franchisors who are trying to sell as many locations as they possibly could, rather than build a brand(14:59) - Lessons 1-3 from the froyo business: Give customers the ability to pick their own pricing by usage, redirect the prospect’s attention by order of your margin, & controlling the selection of variants you want to offer(16:21) - Lessons 4-5 from the froyo business: going to a foreclosure website to your advantage, and using the power of the “default option”(18:29) - The two most profitable strategies for acquiring customers with this kind of business are through word of mouth (referrals) and affiliates Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition