The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps: (00:53) - When it comes to structuring the offer, how can you give them the customer experience of a lifetime?(7:17) - Analogy with “pickup line” dudes and marketers when it comes to compensating for the lack of something, and why it becomes better when you have conviction and confidence. (10:30) - The offer being an antithesis of an MVP, and the explanation behind the “flow before friction” concept(18:42) -For Alex, every business venture he gets into it grows incredibly quickly. Could it be he focuses on flow or is there one primary lever he leans on?(22:35) - Alex explains the concept “when there's that much demand, you have the capacity, or you create even more scarcity”, and how he’s able to grow his social media presence quickly (especially on YouTube)(32:44) - How Alex’s book $100M Offers is sectioned: picking the right market, the actual product itself, and the enhancers (i.e. bonuses, scarcity, urgency, etc)Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition