People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Check out the episode on https://www.youtube.com/watch?v=F_C_0C8rN68 (Ryan Daniel Moran’s YouTube Channel!)
Timestamps:
(1:59) - Alex’s emphasis on quality products & his process around it
(6:52) - Magician (poofs his way) vs. the Mule (works all day) - overemphasizing the effort or time going into the process vs. the customer who wants it now
(9:23) - Alex’s opinion on “earning the CEOs of publicly traded companies without having upsell flows (...)” & the average income of your target client
(18:21) - The ethic behind charging 20k & the actual ethics of charging high ticket offers
(26:42) - Having conviction & certainty to be able to sell something well, and Alex’s mindset & methodology when it comes to physical products
(37:25) - 3 fundamental tests & the value equation
Follow Alex Hormozi’s Socials:
https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )