Find Your Red Thread: Make Your Big Ideas Irresistible

Written by Tamsen Webster

Narrated by Tamsen Webster

Make your idea irresistible.



You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds.



The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for.



Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.

• Language: English
• Publisher: Tantor Media, Inc
• Release date: May 31, 2022
• ISBN: 9781666169881

Tamsen Webster

Tamsen Webster helps impact-focused leaders build buy-in for big ideas. As a message designer and speaker, she has helped organizations, including nonprofits and startups, craft their case for change. She spent over nine years as an executive producer and idea strategist for TEDxCambridge and was named to the Thinkers50 Radar in 2022. Her trademark Red Thread storytelling approach was the subject of her first book. She and her husband, two sons, and two retired racing greyhounds (Hazel and Walnut) live in Boston, where she's now lived long enough to develop a Bostonian alter ego named Karen O'Sullivan.