This Is Marketing: You Can't Be Seen Until You Learn to See

Written by Seth Godin

Narrated by Seth Godin

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

• Language: English
• Publisher: Penguin Audio
• Release date: Nov 13, 2018
• ISBN: 9781984841438

Seth Godin

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.  His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. His newest book is This is Strategy. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He was the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn more about him at sethgodin.com.

Reviews for This Is Marketing

[thegalaxygirl · Rating: 4 out of 5 stars]

I liked it. Marketing is more than selling. It's a process of sharing.

[wellreadsoutherner · Rating: 2 out of 5 stars]

He told me what it was but not how to do it. Waste of time.

[Grafito66 · Rating: 4 out of 5 stars]

Determined to discover more about the subject, although at first nothing captivated me, I came across this book. And I must say that it provided me with no less than five or six powerful ideas that I am interested in exploring further. In fact, I declare myself interested in the topic. The author, with great simplicity, explains the pillars of marketing, gives examples, and presents graphs. He skillfully and fluidly maintains the reader's attention on each point. I really enjoyed it a lot. (Translated from Spanish)

[Cris ¿Qué libro leo? · Rating: 4 out of 5 stars]

Aren't you a marketer but want to know more about marketing? This is the right book, it's easy to digest, short, and will give you great lessons for your business or your work as a professional. And above all, it will make you see that marketing is not a tool to help companies; it is a tool that seeks to help consumers and their needs. It is the needs of the consumers that matter, not those of the company. (Translated from Spanish)

[jeanbmac · Rating: 5 out of 5 stars]

Amazing book. Thoroughly enjoyed it.

[dmturner · Rating: 3 out of 5 stars]

Seth Godin’s blog is very popular with many people I respect, so I gave the book a try. There are lots of good ideas in the book for creating and promoting a business, and finding the people who will want your product or service. He argues that you can’t sell to everyone; you are going to sell to a tribe that shares your values.

The writing style of his short, thought provoking, sometimes scattershot blog entries has been imported without modification into a fairly long book, however, so after a while I found it tough going.

Probably the most important takeaway I got was that SEO is a way for Google and Facebook to make money, not necessarily for the would be entrepreneur.