MAGNUS’ MARKETING MINUTE

In August I had the opportunity to teach a class called “DIY Marketing: Sell More Stuff” at the Heart of Texas leather show hosted in Waco, Texas. It was refreshing to see folks in person again, and I really enjoyed getting to help attendees of the class problem solve around their business challenges. It was a lot of fun and I’ll likely offer a similar class at future leather shows.

Being around people again and talking to them about what I’m doing now, I was reminded of the conventional wisdom of having an “elevator pitch”; one of those succinct