Over the last three years, we’ve covered a lot of different strategies and tactics for setting your business up for success. And, although I’ll always advocate for having a plan, sometimes the strongest thing you can develop for your company is authenticity.
I recently caught up with Aaron Heizer of Maker’s Leather Supply to get some insights on how they’ve managed to build such a loyal customer base over the last 10 years or so, and the answer…well, it wasn’t marketing. At least not the kind of marketing you’d read about in textbooks.
Michael Magnus: “You’ve commented before that a lot of your successes in marketing and business have been kind of accidental. I think that is part of the charm of Maker’s Leather Supply and why you guys have developed such an authentic brand. No fancy formulas or strategies, but just listening to customers and giving them what they want. Your posts, even the ones where you’re promoting new items, just don’t really feel like marketing.”
Aaron Heizer: “Thank you! We certainly try. It’s kind of like when you see these sponsored videos when you’re scrolling social media, and all of a sudden, you’re watching an obvious commercial. There’s no flow there. We try to make
