How to get rich in 2024
Last year was defined by unapologetic 'doom spending'. Compounded by the cost-of-living crisis, younger people felt a hopelessness over the idea of ever being able to afford the sorts of investments — homes, pensions, holiday houses, savings accounts — previous generations could. But, 2024 is already seeing the onset of a new more financially responsible era.
In 2024, chaotically sharing how many feel-good snacks and £4 flat whites you'd splurged on in a single Saturday, or the unaffordable new fashion collab you'd bought into while barely being able to cover your rent was in. Now, the internet generation is creating TikToks vowing to be radically outspoken about their financial goals and their intention to eschew plans in favour of saving. Overspending is out and 'loud budgeting' has emerged as a buzzword.
It's a trend which chimes with the mission of Female Invest, a platform founded by three Danish university friends and investment enthusiasts, Emma Due Bitz, Camilla Falkenberg, and Anna-Sophie Hartvigsen, who've filled the gap in the market for money management advice geared towards women.
The subscription-based learning service (£9.50 per month) is empowering them to take control of their money and have the confidence to talk about their finances with peers, in the name of closing the gender wealth gap. As of October 2023,
