To get to grips with the difference between the two, first we need to understand what each of the terms are referring to.
Put simply, omnichannel marketing puts the customer at the centre and creates a seamless shopping experience, from the first point of contact to the last, no matter what channel the customer has chosen to use.
Multichannel marketing is more focused on customer engagement and puts the channels at the centre of its strategy. The company interacts with customers via multiple channels to sell them what they have to offer.
A channel in this context refers to a medium through which a
