Summary of Adele Revella's Buyer Personas

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The launch of Apple's iPhone in 2007 is a prime example of how companies cannot avoid the most basic rule of business: know your customer. In Japan, the iPhone 3G was gathering dust on store shelves by the end of 2008, despite exceeding demand in other countries.

#2 The 60 percent statistic is not universally applicable, but the trend is clear: customers who have the resources and networks to make buying decisions without your input are happy to do so. Marketers must become good listeners if they want to be effective communicators.

#3 The most important aspect of buyer personas is to listen to your buyers tell a story about a considered decision. This is the foundation of understanding them as a buyer.

#4 Buyer Personas are meant to represent typical customers, and while they can be useful in understanding a customer's needs, they should not be used to persuade internal stakeholders.

• Language: English
• Publisher: IRB Media
• Release date: May 10, 2022
• ISBN: 9798822512580

IRB Media

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Insights on Adele Revella's Buyer Personas

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 1

#1

The launch of Apple's iPhone in 2007 is a prime example of how companies cannot avoid the most basic rule of business: know your customer. In Japan, the iPhone 3G was gathering dust on store shelves by the end of 2008, despite exceeding demand in other countries.

#2

The 60 percent statistic is not universally applicable, but the trend is clear: customers who have the resources and networks to make buying decisions without your input are happy to do so. Marketers must become good listeners if they want to be effective communicators.

#3

The most important aspect of buyer personas is to listen to your buyers tell a story about a considered decision. This is the foundation of understanding them as a buyer.

#4

Buyer Personas are meant to represent typical customers, and while they can be useful in understanding a customer's needs, they should not be used to persuade internal stakeholders.

#5

The Buyer Profile is a useful tool to help you think about your target buyers as real people with actual families, typical bosses, and human concerns. It creates a sense of the human connection with people whom you have never met in person.

#6

The Buyer Persona is a fictional representation of your buyer based on the personal buying experiences of people like them. The Buyer Persona is a lengthy narrative related through