Summary of Jennifer Goforth Gregory's The Freelance Content Marketing Writer

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Content marketing is when a business provides information to its potential customers that helps solve their problems. It can be in the form of a blog post, video, iPhone app, whitepaper, or even a webinar or event.

#2 Content marketing writers are hired by brands, PR firms, content companies, professionals, and associations and universities. The pay varies depending on the clients and the quality of the work, but you can make good money writing for these clients.

#3 Nonprofits are the best way for them to raise money for their causes. Feature stories about the people they have helped are often literary in nature and can be written by freelance writers for nonprofit organizations.

#4 There are many different types of deliverables that a content marketing writer can produce for a brand. Some of the most common are blogs, articles, case studies, whitepapers, and infographics.

• Language: English
• Publisher: IRB Media
• Release date: Jun 10, 2022
• ISBN: 9798822538252

IRB Media

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Insights on Jennifer Goforth Gregory's The Freelance Content Marketing Writer

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 14

Insights from Chapter 15

Insights from Chapter 16

Insights from Chapter 17

Insights from Chapter 18

Insights from Chapter 19

Insights from Chapter 20

Insights from Chapter 21

Insights from Chapter 22

Insights from Chapter 23

Insights from Chapter 24

Insights from Chapter 1

#1

Content marketing is when a business provides information to its potential customers that helps solve their problems. It can be in the form of a blog post, video, iPhone app, whitepaper, or even a webinar or event.

#2

Content marketing writers are hired by brands, PR firms, content companies, professionals, and associations and universities. The pay varies depending on the clients and the quality of the work, but you can make good money writing for these clients.

#3

Nonprofits are the best way for them to raise money for their causes. Feature stories about the people they have helped are often literary in nature and can be written by freelance writers for nonprofit organizations.

#4

There are many different types of deliverables that a content marketing writer can produce for a brand. Some of the most common are blogs, articles, case studies, whitepapers, and infographics.

#5

Marketer’s terms are different from those of journalists or other business professionals. You will hear a lot of jargon while working on content marketing projects.

#6

The BRRRR technique is all about calculating the ROI on your content marketing investment. The ROI is calculated by dividing the amount of money spent on producing content by the amount of money earned back from the sales that result from that content.

#7

Content marketing strategy is made up of the same deliverables and objectives that many of us have been writing for corporate clients for years. Now, these projects fall under the umbrella of content marketing, and companies are giving them higher priority.

#8

As long as the internet exists, companies will need writers