Did You Get It Right When Creating Personas?
Buyers have changed their preferences and continue to do so. They want to engage with your company in new ways and through new channels. Brand preference erodes quickly and loyalty is harder-and-harder to obtain and retain. Revenue growth depends on your ability to know your buyers better than your competitors do, and better than they know themselves.
The buyer persona should be the most valuable asset your marketing team and sales force utilise for success. If personas are
