CASE STUDY

Q As a professional artist, where does marketing sit on your to-do list?

I am probably typical of many artists (I think) in that marketing sits very low on my to-do list. However, with the advancement of social media being imperative to marketing nowadays I guess I am dipping in and out all day long. I took early advice (from my daughter) to keep my Instagram about art only and set up a Facebook artist page and a Twitter. I must say I am less