Summary of Amanda Russell's The Influencer Code

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The marketing landscape has changed, and some marketers may feel like they’re wandering in the desert. The traditional methods, venues, and strategies marketers have relied on for decades are not working anymore. You must rethink your objectives, reevaluate your metrics, and shift from focusing on transactions to building relationships.

#2 There are four primary types of relationships you can have with influencers: the influencer and their community, you and your potential new customers, you and your existing customers, and the influencer and you. It is important to develop a mutually beneficial relationship between you and the influencer.

#3 The most important element in building trust with an influencer is their credibility. It is difficult to earn and easy to lose trust in relationships, which is why influencer marketing is not like buying an ad or posting on Facebook.

#4 Influencer marketing allows you to benefit from the trust someone else has built up. It allows you to reach new audiences and gain credibility with them. It is a great way to begin building trust with potential customers.

• Language: English
• Publisher: IRB Media
• Release date: May 5, 2022
• ISBN: 9798822506169

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Amanda Russell's The Influencer Code

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 14

Insights from Chapter 15

Insights from Chapter 16

Insights from Chapter 1

#1

The marketing landscape has changed, and some marketers may feel like they’re wandering in the desert. The traditional methods, venues, and strategies marketers have relied on for decades are not working anymore. You must rethink your objectives, reevaluate your metrics, and shift from focusing on transactions to building relationships.

#2

There are four primary types of relationships you can have with influencers: the influencer and their community, you and your potential new customers, you and your existing customers, and the influencer and you. It is important to develop a mutually beneficial relationship between you and the influencer.

#3

The most important element in building trust with an influencer is their credibility. It is difficult to earn and easy to lose trust in relationships, which is why influencer marketing is not like buying an ad or posting on Facebook.

#4

Influencer marketing allows you to benefit from the trust someone else has built up. It allows you to reach new audiences and gain credibility with them. It is a great way to begin building trust with potential customers.

#5

Influencer marketing amplifies your multi-channel exposure. Anywhere your influencer is, they create opportunities to share content about you and your company. This means you'll be exposed to new or niche social platforms.

#6

influencer marketing gives you bragging rights. When an influencer with a strong community uses your product or service, you have an immediate brag on your hands. This can be a huge advantage for a brand trying to generate steam.

#7

Influencer marketing is not about the one-off ad, but rather a strategy that must be integrated across all areas of a business. It must be an investment, not an add-on.

#8

Influencer marketing is based on influence, which is the ability to achieve a desired action. It offers a wide range of important benefits, including the ability to present traditional marketing messages to an existing audience that is already predisposed to engage and respond positively.

Insights from Chapter 2

#1

The biggest misconception about influencers is that popularity equals influence. While popularity is the number of people who like or do something, influence is the impact of one thing on another. Simply put, popularity is the state of being liked, even loved, which is not the same as being influential.

#2

Being famous does not equal influence. Being known is not the same as possessing authority or trust. To be influential, you must be trustworthy, credible, likeable, and provide value to those who turn to you.

#3

Influencer marketing is not advertising, and it is not limited to social media. It can be done online or offline, and it is not limited to influencers with big followings. It involves bringing value to a community.

#4

Vanity metrics, such