Summary of Aaron Ross & Jason Lemkin's From Impossible to Inevitable

By IRB Media

Get the Summary of Aaron Ross & Jason Lemkin's From Impossible to Inevitable in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

• Language: English
• Publisher: IRB Media
• Release date: Nov 27, 2021
• ISBN: 9781638158851

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Aaron Ross and Jason Lemkin's From Impossible To Inevitable

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 1

#1

To grow your business, you must first find a niche that you can target and provide solutions to, and then acquire clients. Otherwise, you will constantly be swimming upstream, trying to generate leads or sign new clients.

#2

If you’re a small business owner and you’re not growing, you’re dying. When you’re growing too slowly, your prospects start to get confused about which product or service to buy next, and your company loses focus.

#3

Getting your first 10 customers is a huge milestone that signifies you have the foundation of a successful business.

#4

Focusing on a specific type of client, industry, or problem is known as niche marketing. It is a vital step towards achieving hypergrowth.

#5

The Mainstream Buyer stage is when you start to have a difficult time getting new clients. These are clients that don’t already know you, and don’t trust you instinctively.

#6

The right side of the spectrum is made up of people who already know and trust you, and are therefore willing to give you a lot of attention simply because you asked for it. These are the people who will invest the most mental energy in figuring out how to use your product.

#7

The first group of clients are the ones that already know you or your business, and are willing to give you a small amount of their time to get to know you. The less connection you have with them right away, the less they will give you.

#8

Emails and videos should be kept short and sweet, as people are more likely to read and respond to them if they are simple to understand and answer.

#9

The human brain has two parts, the logical, conscious part, and the reptilian part. The conscious part is weak and cannot make decisions on its own. The unconscious part can make decisions without our knowledge, and those are the parts that make us buy.

#10

To be effective, you must first understand the buyer’s problem, and then develop a solution that addresses that problem. If you are not solving a need, your product won’t be purchased.

#11

The first step towards a focused, targeted strategy is to figure out what you don't want. It's impossible to achieve a focused strategy if you don't know what you don't want.

#12

Nailing a niche is not just a problem for startups and small businesses; it becomes a recurring problem as you expand your lead generation programs, geographies, teams, and product portfolio. Your company’s CMO, division, or individual salespeople may need to repeatedly nail down who is being targeted,