36 min listen
SPOS #847 - Matthew Dixon On The Science Of Getting More Sales
SPOS #847 - Matthew Dixon On The Science Of Getting More Sales
ratings:
Length:
63 minutes
Released:
Oct 2, 2022
Format:
Podcast episode
Description
Welcome to episode #847 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #847. If you're in sales (and who isn't?) you should probably read (if you haven't already) The Challenger Sale by Matthew Dixon. The book was published in 2011, and has become one of the bigger books about sales. Matt is back with a brand new book, The JOLT Effect - How High Performers Overcome Customer Indecision (co-authored with Ted McKenna). The book focuses on a big idea: Customers no longer care about succeeding. What they really care about is not failing... and how, as a sales person, you can use this strategy to open up bigger conversations with prospects and close even bigger sales. Matt is Chief Product & Research Officer of the Austin-based AI and machine learning venture, Tethr. In this capacity, he has responsibility for product strategy, product management and product marketing. Prior to joining Tethr, Matt was a Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, held numerous global leadership roles in research, product development and management for CEB, now Gartner. A seasoned business researcher, Matt has been involved in dozens of original quantitative and qualitative research studies on topics ranging from customer experience strategy to customer service and sales effectiveness. Matt is also the author of several other books. Enjoy the conversation... Running time: 1:03:08. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Matthew Dixon. The JOLT Effect - How High Performers Overcome Customer Indecision. Ted McKenna. The Challenger Sale. Tethr. Follow Matthew on LinkedIn. Follow Matthew on Twitter. This week's music: David Usher 'St. Lawrence River'.
Released:
Oct 2, 2022
Format:
Podcast episode
Titles in the series (100)
SPOS #25 - Fun With The Microtrack: Welcome to . I tried something a little different by recording the entire Podcast using my new . I think there are mixed results, but I would like to know what you think. I also took a stab at a simple book review. If it's of interest to you, be sure... by Six Pixels of Separation Podcast