Summary of Mo Bunnell's The Snowball System

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The Snowball System is a self-reinforcing, integrated system of strategies, tools, and tactics that work together to grow your business. It isn’t just a collection of tips for dealing with clients; it’s a machine for growing your business.

#2 Take out a blank sheet of paper and, in a few words, write down why you want to get better at business development. Your reason should be personal and specific. Be clear, be honest, and be honest about why you’re developing this skill.

#3 Make each outreach action specific, something you can accomplish in a short time and that is 100 percent under your control. If it feels more like a long-term project than a task, break it down into the next specific action.

#4 You can be more effective at execution by putting your MITs on your calendar right now. Set aside an adequate amount of time to accomplish each one, or batch them into one BD-focused session.

• Language: English
• Publisher: IRB Media
• Release date: May 6, 2022
• ISBN: 9798822505575

IRB Media

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Insights on Mo Bunnell's The Snowball System

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 1

#1

The Snowball System is a self-reinforcing, integrated system of strategies, tools, and tactics that work together to grow your business. It isn’t just a collection of tips for dealing with clients; it’s a machine for growing your business.

#2

Take out a blank sheet of paper and, in a few words, write down why you want to get better at business development. Your reason should be personal and specific. Be clear, be honest, and be honest about why you’re developing this skill.

#3

Make each outreach action specific, something you can accomplish in a short time and that is 100 percent under your control. If it feels more like a long-term project than a task, break it down into the next specific action.

#4

You can be more effective at execution by putting your MITs on your calendar right now. Set aside an adequate amount of time to accomplish each one, or batch them into one BD-focused session.

#5

The key to your success is your psychological momentum, and that is what will keep you motivated to continue with the habits you’ve developed. The best way to build these habits is to do the same thing in the same place at the same time every time.

#6

The Snowball System is based on people, and how they prefer to think. The most important person you need to figure out is yourself, and how you prefer to think. This will help you better connect with others.

#7

The practical thinker is a process-oriented and tactical person. They are focused on getting things done. A successful meeting for them is one where timelines, steps to complete the goal, resources, policies, and quality guidelines are covered.

#8

The Relational thinker is able to understand and incorporate others’ perspectives into their decisions. They know how to phrase a message so that the audience will understand. They get people.

#9

The Herrmann-Nehdi model is one of the first things we cover in our training. It is a simple way to understand how buyers think and communicate their value. It is important for you to understand how your clients and prospects prefer to think, communicate, and be communicated with so that you can adapt