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Summary of Gabriel Weinberg & Justin Mares's Traction
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#1 The pursuit of traction is what defines a startup. After interviewing more than forty successful founders, we learned that startups get traction through nineteen different channels. Many successful startups experimented with multiple channels until they found one that worked.
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Book preview
Summary of Gabriel Weinberg & Justin Mares's Traction - IRB Media
Insights on Gabriel Weinberg & Justin Mares's Traction
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 13
Insights from Chapter 14
Insights from Chapter 15
Insights from Chapter 16
Insights from Chapter 17
Insights from Chapter 18
Insights from Chapter 19
Insights from Chapter 20
Insights from Chapter 21
Insights from Chapter 22
Insights from Chapter 23
Insights from Chapter 24
Insights from Chapter 1
#1
The pursuit of traction is what defines a startup. After interviewing more than forty successful founders, we learned that startups get traction through nineteen different channels. Many successful startups experimented with multiple channels until they found one that worked.
Insights from Chapter 2
#1
The 50 percent rule states that you should spend half of your time on product development and half on traction. This is difficult to follow because the pull to spend all of your time on product development is strong.
#2
Through traction development, you get a steady stream of cold customers. These people can tell you whether the market is taking to your product or not, and if not, what features are missing or which parts of the experience are broken.
#3
You must define what traction means for your company. You should set a traction goal, and it should be focused on marketing activities that result in a measurable, significant impact on your traction goal.
#4
As your company grows, smaller traction strategies lose their effectiveness. Large numbers are required to make a difference in the later stages of growth. Community building and viral marketing are excellent examples of
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