Summary of Sean Ellis & Morgan Brown's Hacking Growth

By IRB Media

Get the Summary of Sean Ellis & Morgan Brown's Hacking Growth in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

• Language: English
• Publisher: IRB Media
• Release date: Dec 9, 2021
• ISBN: 9781669343233

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Sean Ellis and Morgan Brown's Hacking Growth

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 1

#1

One start-up, Mozy, had a three-year head start, while another, Carbonite, had raised $48 million in funding. Meanwhile, behemoths Microsoft and Google were gearing up to enter the cloud storage arena. How could Dropbox grow their customer base in the shadow of such formidable competitors.

#2

The author previously worked at Uproar, a company that allowed people to play games with one another via the Internet.

#3

Another instance was when Uproar, a video game company, asked Bryan R. to help with their advertising efforts. Uproar's games were available for free on 40,000 websites, which gave the company a lot of exposure. The company's next venture, LogMeIn, a service that allowed users to access their files, email, and software from any other PC connected to the Internet, suffered from poor conversion rates due to its high ad costs.

#4

The author was the CEO of LogMeIn, a company that provided remote access software. He had spent several weeks working on a new version of the software, but had run into issues with the sign-up process. After a few weeks, he realized that his users were not willing to pay to use the software. So, he added a link to the paid version on his website.

#5

The notion of growth hacking was first coined in 2012 and applies the principles of hacking to growth.

#6

After the success of his growth strategy at LogMeIn, Fauci turned his attention to helping early stage companies accelerate their growth through experimentation. When Dropbox reached out to him for help, he was brought on as the company’s head of marketing for a six-month term.

#7

Dropbox was one of the first big success stories of the referral system, which incentivized users to share the app with their friends and family.

#8

The Facebook team focused on growing their user base. One of their biggest breakthroughs was the creation of a translation engine that allowed them to expand to international markets.

#9

The team at Airbnb struggled for years to attract users. They tried many different methods, including one that involved posting vacation rentals on Craigslist, an act that violated Craigslist’s terms of service. Eventually, the team was able to create a program that allowed them to post listings on Craigslist, free of charge.

#10

Growth hacking is a strategy that combines the best elements of marketing and technology to fuel growth. It relies on combining powerful data analysis with marketing savvy to come up with more promising ways to fuel growth.

#11

Growth hacking is a methodology that allows you to grow your business by applying the lessons you’ve learned from other businesses that have grown