Summary of Wes Bush's Product-Led Growth

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview: #1 The main reason I wrote this book was because I witnessed first hand the power of Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario, when a small team of software developers created a free video hosting product that gained over 100,000 users in less than a year.

#2 Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. It is a completely new way of growing a SaaS business that can lead to shorter sales cycles, lower Customer Acquisition Costs, and a higher Revenue Per Employee.

#3 The three tidal waves are: it becoming more expensive to acquire customers, buyers preferring to self-educate, and product experiences becoming an essential part of the buying process. You want to be on high ground when these waves hit.

#4 If you rely on your sales team to sell every product, you are adding a lot of friction to the buying process. This keeps your CACs high, but it also prevents you from helping your users self-educate.

• Language: English
• Publisher: IRB Media
• Release date: Mar 17, 2022
• ISBN: 9781669364184

IRB Media

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Book preview

Insights on Wes Bush's Product-Led Growth

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 1

#1

The main reason I wrote this book was because I witnessed first hand the power of Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario, when a small team of software developers created a free video hosting product that gained over 100,000 users in less than a year.

#2

Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. It is a completely new way of growing a SaaS business that can lead to shorter sales cycles, lower Customer Acquisition Costs, and a higher Revenue Per Employee.

#3

The three tidal waves are: it becoming more expensive to acquire customers, buyers preferring to self-educate, and product experiences becoming an essential part of the buying process. You want to be on high ground when these waves hit.

#4

If you rely on your sales team to sell every product, you are adding a lot of friction to the buying process. This keeps your CACs high, but it also prevents you from helping your users self-educate.

#5

When you’re launching a new category, you have to change the way people approach problems. This takes time and requires you to educate people on how to do things differently. If you jump too quickly to a product-led model with a new category, you risk a high