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5 Ways Companies Improve UX with AI

Artificial Intelligence (AI) has been bringing massive transformations in various industries in recent years. We see AI impacting different parts of life and making possible things that were once fantasy.

Although there is a fear that AI will take away our jobs, it is not so. On the other hand, AI will help us progress in different sectors. According to Forbes, by 2022, AI will create 58 million jobs.

So, we should try to welcome these changes and make life easier.

Another sector where Artificial Intelligence is bringing revolution is the UX (User experience). In this article, you will get an idea of how AI helps in improving UX for businesses.

What is UX, and Why is it Important?

User Experience (UX) is how one user feels when he or she interacts with any system. It can be a website, mobile application, device or software.

Most businesses are shifting their focus on creating a better customer experience. Almost all successful companies are known for an exceptional understanding of the audience’s interest and needs. To satisfy customer requirements, it is essential to have an understanding of their likes and dislikes.

Therefore, the companies try to collect data on

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