BRINGING BETTER UX TO LIFE
Sep 11, 2020
3 minutes
It’s said that most great user experiences go without mention. They simply make life easier and interaction with a brand more seamless. Take for instance, when a passenger needing the bathroom interrupts your movie on an Air New Zealand flight, you simply pull your headset from the audio jack and the video automatically stops. No fussing to find the pause button.
It’s this type of satisfying – yet underrated – user experience (UX) that Steve Alexander and Blake Lough, founders of Purple
You’re reading a preview, subscribe to read more.
Start your free 30 days