Summary of Hooked: by Nir Eyal with Ryan Hoover | Includes Analysis
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Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis
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Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be s
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Overview
Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder.
A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However, if the user begins to complete the action without thinking, it has become an effective habit. While many of our habits are natural—for example, scratching an itch or drinking water when thirsty—many are learned and ingrained over time to occur without conscious triggers. In the morning, we brush our teeth without great internal debate. At night, we may habitually read or perform another ritual to encourage sleep. A savvy developer or designer will build and create applications and products that expand on our natural habits