Summary of Marcus Sheridan's They Ask, You Answer

By IRB Media

Please note: This is a companion version & not the original book.

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#1 I was a 31-year-old pool guy in 2009, and I was miserable. My business was a failure, my family life was suffering, and for a guy who sees himself as a problem-solver, I was out of answers.

#2 I graduated from West Virginia University in 2001, and was offered a job immediately. I didn’t like my job, and my wife hated Washington, D. C. , traffic. So I left the area and returned to the Northern Neck of Virginia to regroup.

#3 The strong economy during the 2000s allowed almost anyone to get a second mortgage or a home equity line, which enabled them to get a loan for a swimming pool.

#4 The 70 percent figure is true regardless of business type, size, location, and so on. The fact is, sales and marketing will never be the same, and the line between them will only become more and more blurred over time.

• Language: English
• Publisher: IRB Media
• Release date: Mar 28, 2022
• ISBN: 9781669375197

IRB Media

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Insights on Marcus Sheridan's They Ask, You Answer

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 1

#1

I was a 31-year-old pool guy in 2009, and I was miserable. My business was a failure, my family life was suffering, and for a guy who sees himself as a problem-solver, I was out of answers.

#2

I graduated from West Virginia University in 2001, and was offered a job immediately. I didn’t like my job, and my wife hated Washington, D. C. , traffic. So I left the area and returned to the Northern Neck of Virginia to regroup.

#3

The strong economy during the 2000s allowed almost anyone to get a second mortgage or a home equity line, which enabled them to get a loan for a swimming pool.

#4

The 70 percent figure is true regardless of business type, size, location, and so on. The fact is, sales and marketing will never be the same, and the line between them will only become more and more blurred over time.

#5

The first type of person is the one who responds to new ideas, suggestions, and business strategies with Sure, I can see how that's possible. The second type is the opposite of the first, and they respond to new ideas, suggestions, and business strategies with Nope. Won't work.

#6

Trust is the business we’re all in, and the companies that embrace this reality and let go of the obsession that they are different are often the ones doing incredible things in their space.

#7

I was now turning to the internet for everything. If I had a question, I went to Google and asked. No longer did I need to be an uninformed consumer for anything. Now I had all the knowledge I needed at my fingertips to become an expert at anything I wanted to master.

#8

They Ask, You Answer is a business philosophy that starts with an obsession with what your customers are thinking, searching, feeling, and fearing. It extends beyond simply understanding what they are thinking, searching, and fearing to actually addressing these things better than anyone in your industry.

#9

I sat down at my kitchen table and brainstormed all the questions I had received about fiberglass swimming pools over the past nine years. After about thirty minutes, I had more than 100 questions listed on the paper.

#10

Every industry has hundreds of questions that