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    Sales Pitch: How to Craft a Story to Stand Out and Win
    Sales Pitch: How to Craft a Story to Stand Out and Win
    Sales Pitch: How to Craft a Story to Stand Out and Win
    Ebook207 pages2 hours

    Sales Pitch: How to Craft a Story to Stand Out and Win

    By April Dunford

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    About this ebook

    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.
    World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
    Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
    ● Why you need to be your prospect’s guide in the buying process
    ● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
    ● How “do nothing” is the most fearsome competitor you have
    ● How and when qualification, discovery, and product demos fit into a sales pitch
    ● How your positioning is reflected in a great sales narrative
    ● Why your differentiated value is the star of the show
    ● The eight components of a solid sales pitch

    A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

    LanguageEnglish
    PublisherApril Dunford
    Release dateOct 4, 2023
    ISBN9781999023034
    Author

    April Dunford

    April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses. www.aprildunford.com

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    • 5/5
      Wow amazing! Highly knowledgeble. Thanks for another great book. Well done

    Book preview

    Sales Pitch - April Dunford

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