Summary of Al Ramadan & Dave Peterson's Play Bigger

By IRB Media

Get the Summary of Al Ramadan & Dave Peterson's Play Bigger in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

• Language: English
• Publisher: IRB Media
• Release date: Dec 8, 2021
• ISBN: 9781669342977

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney's Play Bigger

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

The author met with three successful entrepreneurs who shared a unique bond and connectedness that goes beyond the business world.

#2

Christopher is a marketing legend. He is cocky, creative, and speaks so cleverly you'd think he was scripted by former West Wing writers. He partnered with Dave to help market Macromedia products in 2001.

#3

The trio of Al, Christopher, and Dave had a lot of fun coming up with the name of their company, which was Play Bigger. Bad Tuna is what they called each other when they were high.

#4

The author met with the founders of Play Bigger, a start-up that helps companies find category kings, to discuss their ideas for a book. They wanted to share their secrets with the world.

Insights from Chapter 2

#1

The secret to each of these companies’ success is to create, develop, and dominate new categories of products and services.

#2

Category kings are companies that create entirely new categories of businesses. Both Uber and Birds Eye Frozen Foods were born from old problems that needed new, better solutions.

#3

When the iPhone was released in 2008, it changed the way we think about mobile technology and services. Half a year later, investors were lining up to give Uber money. The company expanded to other cities, and as it grew, it made us aware that we have a taxi problem.

#4

The company that would eventually be known as Uber was founded in 2009 by Garrett Camp, who was inspired to create the company after his cousin was murdered in a botched kidnapping. The company’s mission was to create a safer, more convenient way to get around town.

#5

Sensity improved the odds that it will play bigger by developing the