Summary of Bernadette Jiwa's Story Driven

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview:

#1 Every business is driven by one of two philosophies: competition-driven or story-driven. The competition-driven company is reactive to the marketplace and prioritises beating its competitors and racking up profits. The people who lead competition-driven organisations seek to dominate the market and maximise shareholder value.

#2 The story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity. It makes little reference to the competition and is intent on creating an impact. The people who work there derive a deep sense of meaning from their work because they know their company exists to do more than simply make a profit.

#3 The secret to building a great company is to not try to matter by winning. You can choose to create a career or a company that enables you to do work you’re proud of, and that prospers in the service of others.

• Language: English
• Publisher: IRB Media
• Release date: Mar 25, 2022
• ISBN: 9781669372349

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

�0��ebook_preview_excerpt.html���N�0Ee$���᭨ ��8ʹ��x,����c����*�}ό%�v�jN����}P�����\�93=��;Tz̒�t��jg%��>�Y����BB�P�Me�W���J2�bp1s"S��;��Yk0���0��.0�î0̜��
E1�)Tŀ�P�b@]�}��w�ł�X��bA_,�}��/ �K�Ҡ?"З��
}i�|�k���c����[�.�F��>�*y��}���e6a��P�VTʅ���2F�>{ GqI�uj��?����ruɅ}m��-sY�,�Kzti�9nݒɅ�b� ��Ա�>�ɗ'��*I�r�-7u�9DV%��=��-�nڲ�O�v���kJʼ���e���q���W�����