Think Like a Disruptor

Henry Ford. Steve Jobs. Elon Musk. Disruptive entrepreneurs may upend industries in different ways, but they have one thing in common: They don’t think like the people they disrupt. They look at the world differently—and, in my experience, more emotively, too. They appear contrarian, which makes sense. To create something new, an entrepreneur must see things as they should be, rather than simply as they are.

What can we learn from them that we can repeat ourselves? That’s tricky. When a disruptor’s story is told, it often focuses on what they did, rather than how they thought through it. But a disruptor’s mindset