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    Summary of Allan Dib's The 1Page Marketing Plan
    Summary of Allan Dib's The 1Page Marketing Plan
    Summary of Allan Dib's The 1Page Marketing Plan
    Ebook34 pages28 minutes

    Summary of Allan Dib's The 1Page Marketing Plan

    By IRB Media

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    About this ebook

    Get theSummary of Allan Dib's The 1Page Marketing Plan in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

    In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

    LanguageEnglish
    PublisherIRB Media
    Release dateDec 13, 2021
    ISBN9781669344735
    Summary of Allan Dib's The 1Page Marketing Plan
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

    Read more from Irb Media

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      Book preview

      Summary of Allan Dib's The 1Page Marketing Plan - IRB Media

      Insights on Allan Dib's The 1Page Marketing Plan

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 5

      Insights from Chapter 6

      Insights from Chapter 7

      Insights from Chapter 8

      Insights from Chapter 9

      Insights from Chapter 10

      Insights from Chapter 11

      Insights from Chapter 1

      #1

      Selecting your target market is the very first step in the marketing process. By focusing on the right target market for your business, you'll be able to get a better return on the time, money, and energy you invest.

      #2

      To be a successful small business marketer, you must focus your marketing efforts on a specific target market. A niche is a specific group of people with similar interests and needs.

      #3

      A business niche is a tightly defined portion of a subcategory. It is the best way to differentiate your business from others. It allows you to become a big fish in a small pond.

      #4

      Narrowing down your target market allows you to focus your efforts on the people who are most likely to buy your product or service. It also allows you to charge more since being a specialist is more valued in the eyes of your clients.

      #5

      The second step is to choose a narrow target market. The ideal customer for the photographer is people

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