Marketing in a recession: the one fundamental question
Sep 23, 2019
2 minutes
IF YOU ARE worrying about the impending recession that the news media seem to be hell-bent on bringing about, you are not alone.
The biggest impacting factor in a recession is confidence – business confidence, consumer confidence, spending confidence. The headlines around the country tend to be trending towards bleak.
While times may get tough, a recessionary period is also a time of abundant
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