Summary of Drew Eric Whitman's Ca$hvertising

By IRB Media

Get the Summary of Drew Eric Whitman's Ca$hvertising in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use.

• Language: English
• Publisher: IRB Media
• Release date: Nov 29, 2021
• ISBN: 9781638159087

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Drew Eric Whitman's Cashvertising

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

The author will teach you the 17 foundational principles of consumer psychology, which you can use to boost your advertising response rates.

#2

The eight basic desires of human beings are: 1. To survive, enjoy life, and extend it as long as possible. 2. To enjoy food and beverages. 3. To be free from fear, pain, and danger. 4. To experience sexual gratification. 5. To have a comfortable living environment. 6. To be superior to others. 7. To care for loved ones. 8. To be socially approved of.

#3

When it comes to making big money selling books, Haldeman-Julius wrote the book. During the 1920s and 1930s, he sold more than 200 million of them, in nearly 2,000 titles. He sold them for just 5 cents each, and he sold them via ads that consisted of just the book’s title.

#4

The eight human desires are: to be informed, curiosity, cleanliness of body and surroundings, efficiency, convenience, dependability/quality, expression of beauty and style, and economy/profit.

#5

When you appeal to people’s desires, you create a drive that motivates them to take action that will satisfy that desire as soon as possible. When you provide people with enough information to understand what you’re talking about, but not so much that you confuse them, your message is much more likely to get across.

#6

The five senses and the five basic wants of consumers are the foundation of

Reviews for Summary of Drew Eric Whitman's Ca$hvertising

[Marcin Podolski · Rating: 5 out of 5 stars]

Great summarising ! Short, consise. Just meat for marketers and advertisers.