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    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Ebook48 pages33 minutes

    Summary of Stu Heinecke's How to Get a Meeting with Anyone

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    Please note: This is a companion version & not the original book. Book Preview:

    #1 Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel.

    #2 Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre.

    #3 The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI.

    #4 The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.

    LanguageEnglish
    PublisherIRB Media
    Release dateApr 20, 2022
    ISBN9781669388449
    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Summary of Stu Heinecke's How to Get a Meeting with Anyone - IRB Media

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