Summary of Donald Miller & Dr. J.J. Peterson's Marketing Made Simple

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview: #1 If I could go back in time, I’d teach myself a marketing plan. Not having a marketing plan cost me millions of dollars, international influence, and the chance to accomplish at least some of my dreams.

#2 There are five things you should have done twenty years ago to keep the momentum going. And after you did these five things, you should have done them again and then again and then again. They are ridiculously pragmatic.

#3 Following this simple five-step marketing plan has helped me build my company and rebuild my life after a painful loss. It works for every division and product within each division, no matter how large or small your company is.

#4 The three stages of a relationship are Curiosity, Enlightenment, and Commitment. People do not want to be enlightened about you unless they are curious about you, and until they are enlightened about how you can help them survive, they will never commit.

• Language: English
• Publisher: IRB Media
• Release date: Mar 14, 2022
• ISBN: 9781669364634

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Donald Miller & Dr. J.J. Peterson's Marketing Made Simple

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 1

#1

If I could go back in time, I’d teach myself a marketing plan. Not having a marketing plan cost me millions of dollars, international influence, and the chance to accomplish at least some of my dreams.

#2

There are five things you should have done twenty years ago to keep the momentum going. And after you did these five things, you should have done them again and then again and then again. They are ridiculously pragmatic.

#3

Following this simple five-step marketing plan has helped me build my company and rebuild my life after a painful loss. It works for every division and product within each division, no matter how large or small your company is.

#4

The three stages of a relationship are Curiosity, Enlightenment, and Commitment. People do not want to be enlightened about you unless they are curious about you, and until they are enlightened about how you can help them survive, they will never commit.

#5

I began exploring high-end audio equipment. I realized the tiny Bluetooth speaker in our kitchen wasn’t good enough, so I bought a custom sound system from a small company named Oswalds Mill Audio.

#6

The first stage of a relationship is curiosity. This is the stage where you meet someone and want to know more about them. The person, product, or service can help you survive, and this piques your curiosity.

#7

The curiosity stage of a relationship is about snap judgments. We scan our environment and place anything we see