Summary of Claire Diaz-Ortiz's Social Media Success for Every Brand

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action.

#2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform.

#3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is.

#4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.

• Language: English
• Publisher: IRB Media
• Release date: May 7, 2022
• ISBN: 9798822507012

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Claire Diaz-Ortiz's Social Media Success for Every Brand

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 1

#1

Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action.

#2

Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform.

#3

Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is.

#4

To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.

#5

Social media is all about rolling with the punches. If your brand makes a social media mistake, own up to it. Fast. Social media gives your customers a public