Summary of Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith's Value Proposition Design

By IRB Media

Get the Summary of Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith's Value Proposition Design in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

• Language: English
• Publisher: IRB Media
• Release date: Dec 3, 2021
• ISBN: 9781669340676

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on A. Osterwalder, Y. Pigneur, G. Bernarda and A. Smith's Value Proposition Design

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 1

#1

The three roles of a customer are Buyer of Value, Creator of Value, and Transferer of Value. The first two types of customers perform supporting jobs in the context of buying and consuming value.

#2

Ask yourself: What is holding my customers back from adopting my product or service. What are their problems, concerns, and worries.

#3

Ask yourself what features and benefits your customers would be willing to pay for. If you can figure out what they are looking for, you can create a value prop