Summary of Brittany Hennessy's Influencer

By IRB Media

Get the Summary of Brittany Hennessy's Influencer in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.

• Language: English
• Publisher: IRB Media
• Release date: Dec 1, 2021
• ISBN: 9781952482991

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Brittany Hennessy's Influencer

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

The more you put out there, the more people will search for you, and the more opportunities you will have to promote yourself and your brand.

#2

The most important part of creating a brand is naming it. The name of your channel or blog should be the same as your name, with any punctuation changed to lowercase and spaces replaced by hyphens.

#3

It's important to be active on all the major social media platforms, including Facebook, Twitter, Instagram, and YouTube.

#4

Blogging is a great way to establish yourself as an expert in a niche. Because it is easy to start, many people overlook the importance of having a blog.

#5

The final stage of building a brand is to add social media accounts to your website. These can include Facebook, Twitter, Instagram, and YouTube.

#6

When choosing a theme for your blog, try to stick to a simple, modern, and flat design. Also, remember to update your links if you ever change your website address.

#7

The most important thing is to be unique. You can do this by developing a point of view, trusting your instincts, and networking online and offline.

#8

The intro, thumbnail, and trailer are all sections of a YouTuber’s channel that viewers