Summary of Jessica Zweig's Be

By IRB Media

Get the Summary of Jessica Zweig's Be in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself?”

Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand.

• Language: English
• Publisher: IRB Media
• Release date: Dec 3, 2021
• ISBN: 9781669340683

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Jessica Zweig's Be

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 1

#1

The secret to going viral is to be vulnerable. People will connect with your content because you are, in fact, just like them. Start by believing your shit is worth sharing and watch how your reach expands.

#2

It's time to face your own shit. Your realness is what makes you special. It's time to stop hiding who you really are and embrace it.

#3

You should embrace your shittiness instead of trying to hide it. This will make you a more genuine, relatable, and trustworthy leader who people will want to follow.

#4

A great personal brand is centered around being genuine, transparent, and vulnerable. It should never be about gaining praise or attention for yourself. That’s not the goal. The goal is to connect with others and share your humanity.

#5

A leader must be an infectious person. People connect with others based on their emotions, and those emotions are authentic. People want to do business with people they like and trust, and that begins with embracing your humanity and being genuine.

#6

The first step towards building a successful personal brand is to start by ascribing your personal brand to a mission, vision, or philosophy. This doesn’t have to be something grandiose, just have the simple objective of