Social Media Marketing Tips: INTERNET ENTREPRENEUR UNDER THE SPOTLIGHT SERIES

By Patrick Angell

Despite having a presence on various social media platforms, are you still frustrating with the slow pace of new subscriptions and low engagement levels with your brand? Are you wondering what you are missing? Are you thinking if you are doing enough? Do you wish you had a little help on this?

Yes, of course, you can get some great help in the aspect of social media marketing for your brand. This book gives you advanced tips and tricks on how to take your marketing strategies on social media platforms a few notches higher. It deals with the following topics:

●      Marketing strategies for Facebook

●      Marketing tips and tricks for Twitter

●      Marketing ideas for Instagram

●      Marketing options available on LinkedIn

●      How you can leverage features on Pinterest to increase user engagement

To learn and benefit from the above tips and more, click here to buy the book.

• Language: English
• Publisher: Health Secrets for her
• Release date: Dec 27, 2017
• ISBN: 9781386692515

Book preview

Introduction

Skill Five: Marketing

Social media marketing is here to stay. If you want to enhance traffic or increase your revenue from your Internet entrepreneurship, it is a necessity to engage with the world via social media platforms. Marketing strategies for social media platforms should be tailored to specifically meet the needs of your business goals. General marketing strategies can fall flat on their faces if not tailored to specificity and perfection.

Chapter One: Facebook Marketing Tips

Why Facebook? Reasons include:

●  Lower cost-per-click than other platforms

●  Paid advertisements reach beyond the audience for that particular post

●  There are targeting options that increase your reach to potential customers

●  Marketing processes are simple and easy to follow

Some Facebook marketing tips:

Create an appropriate vanity URL and design a great cover page – When you create a Facebook page for your brand, a random number gets assigned as your URL name. It is important for you to access the Vanity URL page and convert the randomly assigned name to something that is appropriate and connected to your brand. You could choose something like www.facebook.com/yourbrandname.

Facebook allows you to upload an image of 851 x 315 pixels for your cover page. It is important for you to leverage this and ensure the cover photo helps you optimize traffic on Facebook by drawing the attention of potential visitors, urging them to explore your page further, and provide an engaging user experience.

Ensure the profile picture of your Facebook page is recognizable – It could be the logo along with the caption of your brand or if it is a personal or an entrepreneurial page, then an eye-catching photo of yourself could do the trick. It is very critical that the profile photo of your Facebook page is clearly recognizable as it is this image that is displayed on the top of your page and also along with the updates. Make sure you choose your profile picture sensibly.

Share your brand on Facebook as a post – This is the easiest, best, and cheapest (because it is totally free) to start marketing your brand on Facebook. Create a post with the URL of your website and send it your team members, your friends, and family. Ask them to like it and