Facebook Marketing: A Comprehensive Guide to Growing Your Business on Facebook

By Jason Lazar

FACEBOOK MARKETING

Facebook is one of the largest social networks with millions of daily users. Many businesses have embraced social media marketing, with an understanding of how beneficial it can be for increasing sales and profits.

• Language: English
• Publisher: Ingram Publishing
• Release date: Jul 2, 2021
• ISBN: 9781761037030

Book preview

Introduction

Facebook is one of the largest social networks with millions of daily users. Many businesses have embraced social media marketing, with an understanding of how beneficial it can be on sales and profits. On the other hand, some businesses look at it as a waste of time or too small of a factor to take seriously. But if you could easily promote your business, products, and services for free in front of your target audience, wouldn’t you want to take advantage of that?

Most businesses approach Facebook with the idea that they need to spend significant amounts of money to see any substantial returns. This thinking is why many businesses fail to capitalize on the huge untapped market in front of them. Without basic understanding or embracing the social aspect of the platform, businesses waste time and money, and eventually abandon the whole process.

If you have tried to get your business noticed on Facebook but have struggled to grow your following, there’s a good chance you are not doing the basic steps that will yield the result you are eager to see. Without the basic steps, you have no foundation to build a solid ad campaign around. Where most businesses fail is, they try to use the same marketing strategies from other avenues on Facebook and hope for the same results. Even trying to copy your marketing strategy from another social platform won’t get you the results you want. You need to fully understand how to stand out and get noticed.

Building your business on Facebook requires a new strategy, new objectives, and a new perspective. In this book, you will learn how to optimize your marketing strategy from beginning to end. First, you will learn how to set up a business page that will get you more views, and a higher ranking in news feeds. Then you will learn how to create a clear vision of your end goal. You will learn there is much more to gain from a strong Facebook presence than just a few extra sales. You will learn the most important component of your Facebook marketing strategy (and it isn’t running ads). The last half of this book provides you with an in-depth look at how to run ads. You will learn the formats, types, and best ways to optimize Facebook ads to move towards your marketing goals.

Millions of companies already know the powerful impact of a successful Facebook marketing strategy, and they are taking advantage of it. Your business and brand should be one of those millions, and with the help of this book, it can be!

Chapter 1: Growing Your Business on Facebook

If you aren’t taking advantage of Facebook to grow your business, you are missing out and letting competition pass you by. With over 2.6 billion users and over 1.7 billion people using it daily, there is a huge pool of people your business could be getting in front of. Why are more businesses not taking advantage of this platform? If you don’t think your business will benefit from Facebook, you will begin to change your perspective once you understand its potential.

Leveraging Facebook to Grow Your Business

Facebook is a social platform, which means the whole purpose of this site is to connect with friends and family. There is a large pool of users who log on to stay connected to their favorite brands as well. Businesses can use this to connect people with their brand, products, and services. The approach you take to using Facebook to grow your business will differ from other businesses, as it should. The most successful businesses have been able to stand out because they take advantage of all the tools and features Facebook offers to make an impact.

Should Your Business Be on Facebook?

Small business owners should certainly be taking advantage of all Facebook has to offer. Those looking into influencer marketing should also be utilizing Facebook to strengthen their personal brand. Solopreneurs, artists, online merchants, service providers, and nearly any other type of business, big or small, should be on Facebook to either extend reach, grow their business, or branch out into other areas. Businesses that use Facebook effectively to grow their business have seen an increase in sales, improvement in customer service, customer loyalty, and many other benefits.

Not only does Facebook provide you with an easy to navigate platform, but it also allows you to find followers and for more fans to easily find you. It is one of the most visited sites and is one that people spend the most time on. Despite its high user rate, it is a low-cost marketing option for small