Digital Marketing

By IntroBooks Team

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.
The main difference between digital marketing and conventional advertising is that digital marketing initiatives are performed primarily across digital channels, allowing marketers more leverage, resources, and information to measure a campaign's efficacy. Another noted distinction between the two is that online marketing channels are based exclusively on the Internet, whereas offline marketing platforms are accessible to digital tools not inherently encrypted to the IoT.
Digital marketing has a plethora of channels, and these can be fragmented into channels of online and offline brand management. Also, one needs to take a look at the digital marketing strategy, which is a workable plan on how to accomplish the business objectives by exploiting the various digital marketing channels to good effect.

• Language: English
• Publisher: IntroBooks
• Release date: Jan 30, 2020
• ISBN: 9781393222767

Book preview

Digital Marketing

IntroBooks #685

http://readintrobooks.com/

Copyright © 2019 IntroBooks

All rights reserved.

Preface

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.

The main difference between digital marketing and conventional advertising is that digital marketing initiatives are performed primarily across digital channels, allowing marketers more leverage, resources, and information to measure a campaign's efficacy. Another noted distinction between the two is that online marketing channels are based exclusively on the Internet, whereas offline marketing platforms are accessible to digital tools not inherently encrypted to the IoT.

Digital marketing has a plethora of channels, and these can be fragmented into channels of online and offline brand management. Also, one needs to take a look at the digital marketing strategy, which is a workable plan on how to accomplish the business objectives by exploiting the various digital marketing channels to good effect.

Summary

Digital marketing in the last couple of years has become one of the most common buzzwords. Everyone is discussing digital marketing, and it is the way to grow an online business that is respected by professionals and marketers alike. When the web visitors type the words digital marketing in Google trends, they invariably come across a clear regenerative brake in digital marketing-related search queries. Academic institutions promote their niche projects in digital marketing, and consumers are constantly demanding to learn and use digital marketing to boost their online appearances more frequently than ever. The marketers often, through nature of use, split up the digital marketing framework in two major channels, i.e. online and offline marketing.

Online marketing channels

Website marketing

Pay-per-click advertising

Search engine optimization

Email marketing

Content marketing

Affiliate marketing

Social media marketing

Mobile marketing

Video marketing

Inbound marketing

Offline marketing channels

SMS marketing

Television