Digital Marketing
Written by Introbooks Team
Narrated by Tracy Tupman
4.5/5
()
About this audiobook
Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.
The main difference between digital marketing and conventional advertising is that digital marketing initiatives are performed primarily across digital channels, allowing marketers more leverage, resources, and information to measure a campaign's efficacy. Another noted distinction between the two is that online marketing channels are based exclusively on the Internet, whereas offline marketing platforms are accessible to digital tools not inherently encrypted to the IoT.
Digital marketing has a plethora of channels, and these can be fragmented into channels of online and offline brand management. Also, one needs to take a look at the digital marketing strategy, which is a workable plan on how to accomplish the business objectives by exploiting the various digital marketing channels to good effect.
More audiobooks from Introbooks Team
Game Theory and Strategy Explained Rating: 4 out of 5 stars4/5Agile Project Management Explained Rating: 5 out of 5 stars5/5Learn and Understand Business Analysis Rating: 4 out of 5 stars4/5Game Theory Basics Explained Rating: 3 out of 5 stars3/5Data Analysis Rating: 4 out of 5 stars4/5History of Israel – Palestine Conflict Rating: 4 out of 5 stars4/5Performance Management Rating: 3 out of 5 stars3/5Quantum Computing Rating: 4 out of 5 stars4/5History of Palestine Rating: 4 out of 5 stars4/5Islamic Finance Rating: 5 out of 5 stars5/5Mechatronics Rating: 4 out of 5 stars4/5Basics of Statistics Explained Rating: 4 out of 5 stars4/5Probability Theory Rating: 4 out of 5 stars4/5Music Theory Rating: 4 out of 5 stars4/5Design Thinking Rating: 4 out of 5 stars4/5Managerial Accounting Rating: 3 out of 5 stars3/5Statistics Crash Course Rating: 4 out of 5 stars4/5Game Theory for Business: How Successful Entrepreneurs Apply Game Theory in Their Businesses Rating: 4 out of 5 stars4/5Java Fundamentals Rating: 4 out of 5 stars4/5Systems Theory Rating: 4 out of 5 stars4/5Digital Minimalism Rating: 4 out of 5 stars4/5Nuclear Physics Rating: 0 out of 5 stars0 ratingsBusiness Model Development Rating: 5 out of 5 stars5/5Operations Management Crash Course Rating: 5 out of 5 stars5/5Hegelian Dialectic Rating: 5 out of 5 stars5/5Theory of Relativity Rating: 4 out of 5 stars4/5Federal Reserve System Rating: 4 out of 5 stars4/5History of Communism Rating: 5 out of 5 stars5/5Dark Matter Theory Rating: 5 out of 5 stars5/5
Related to Digital Marketing
Related audiobooks
Brand Management Rating: 5 out of 5 stars5/5Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Rating: 5 out of 5 stars5/5Social Media Metrics: How to Measure and Optimize Your Marketing Investment Rating: 4 out of 5 stars4/5Lead Generation Rating: 4 out of 5 stars4/5Always On: Digital Brand Strategy in a Big Data World Rating: 0 out of 5 stars0 ratingsBrand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5Artificial Intelligence in Marketing Rating: 2 out of 5 stars2/5Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Rating: 4 out of 5 stars4/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Social Business By Design: Transformative Social Media Strategies for the Connected Company Rating: 5 out of 5 stars5/5Introduction to Growth Hacking Rating: 5 out of 5 stars5/5Customer Relationship Rating: 5 out of 5 stars5/5Vision 20/20: The Secrets of Digital Marketing and It's Role In Growing Your Business Rating: 5 out of 5 stars5/5Facebook Advertising 2020: The Complete Guide to Dominating the Largest Social Media Platform Rating: 4 out of 5 stars4/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5MARKETING 2020: Article Writing - Email and Viral Marketing - Case Studies Rating: 0 out of 5 stars0 ratingsThe Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5Small Business Marketing Rating: 0 out of 5 stars0 ratingsThe Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Rating: 4 out of 5 stars4/5
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5
Reviews for Digital Marketing
3 ratings0 reviews