Countdown’s new stand-alone media business Cartology is a response to the changing retail and media landscape that Countdown and its supplier partners are trying to navigate. With insights from 150 million transactions per year and the ability to reach three million customers a week through personally relevant messages, it’s helping brands create real customer impact.
SO HOW DID CARTOLOGY COME ABOUT?
Customers have more information through more channels and more ways to act on it than ever before, and they’re in control. Time spent with mobile has now surpassed time spent with TV and as a result, shopping behaviours are changing as customers are more and more digitally enabled. All of this optionality is great for
