The retail space is rapidly evolving with e- and m-commerce offering an often more convenient shopping experience, as advancements in other shoppable technologies mean constantly changing consumer behaviours, coupled with increasingly uncertain socio-economic cues.
However, somewhat surprisingly, methods that have been working for retail marketing recently are what was trending about 20 years ago with marketers heading back to the basics as retailers face challenging times.
Sitting down with marketing thought-leaders, household names in retail and industry outsiders, it came as a surprise to hear that traditional retail marketing is making a comeback.
What was once seen as the final part of the customer journey, getting the customer into the store and selling them a product is only the beginning.
“We are getting to a point where we are almost oversaturated with digital marketing and as retailers, we’re being bombarded from too many different angles and there’s just too much noise,” says Mark Presnell of Convergence.
With the return of in-store shopping experiences, Mark says now is the time for marketers to tap intoyou like your purchase?’ ‘What did you think of it?’
