1. STREAMLINING ONLINE AND OFFLINE EXPERIENCES
As we move past the pandemic days and venture out into the real world again, retailers are scrambling to meet customers wherever they are. While some still prefer to shop from the safety and comfort of home, others can’t wait to hit the shops again. The answer? Retailers are looking to combine the online and offline shopping experience into one smooth, streamlined experience.
To do this, retail marketing strategies are working to make the most of the familiar points of contact such as a physical store, staff, or checkout system.
This enables a hyper-personalised shopping experience as retailers get to know their customers likes, needs and values to provide an experience tailored just for them.
The integration of online and offline channels in retail marketing have become more prominent since Covid-19, says Dr Drew Franklin, Senior Lecturer in Marketing at Auckland University of
