ANDACE NELSON, founder of the world’s first cupcake bakery, Sprinkles Cupcakes!” That was my introduction on more than 100 episodes of Food Network’s . It’s how the world came to know me—Mrs. Sprinkles. The Cupcake Queen. By co-founding Sprinkles, starring in both and Netflix’s , and authoring a best-selling baking book, I had intentionally and inextricably linked my personal brand—the image I cultivated, the ethos I stood for—with the world of baked delights. I relished my status as a
